Calculator PPC advertising effectiveness
|Competitiveness of topic:
The price per click depends on the competitiveness topic.
|Average earnings with a sale::
It is necessary to specify precisely earnings, rather than the value of goods or services.
|Number of clicks on the site:
Expected number of visitors with PPC advertising at full budget has been spent.
|The conversion of visitors into buyers:
Conversion rate is calculated as the ratio of bought goods to the number of site visitors. Typically, the conversion rate ranges from 0.5% to 2%, depending on the site, the cost of goods and many other factors.
|Number of attracted buyers:||4|
This refers to the total income from products sold via PPC advertising
|Net income from advertising:
Revenue minus cost of PPC advertising.
|Return on Investment:
The ratio of net income to the budget spent in an advertising campaign.
As a result, investing $500, while average earnings $500 with one sale you recoup and get $1500.00 net profit on top. That is, the margin of 300.00%. With this you get 333 targeted visitors that will convert into 4 sales in the conversion of 1.2%.